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Didn't Anyone Ever Tell You? It's All A Game!

by Andrew J. Mullaney

My name is Andrew J. Mullaney, debut author of Didn't Anyone Ever Tell You? It's All A Game! I'm helping mentors, mentees and people like you to better understand how to play the game of life to your advantage.

I believe that life is like a game of snakes and ladders, full of quick wins and avoidable traps. Through a combination of personal anecdotes, interviews and pieces of advice, I'll show you how to influence the game and ultimately become the best version of yourself.

My Book


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Ignite, Lead, Transform

Date: Wednesday 15th May 2024
Time: 9.00am - 4.00pm

Location: Kaleidoscope Plus Group, Hope Place, 321 High Street, West Bromwich, B70 8LU

So, what are your values? What are the values of your organisation? How do you sense check them that they are alive as part of the daily function for everyone from the bottom to the top, and the top to the bottom? And when the chips are down would you cast them aside for a short term gain? Together with Mark Village and Dave Rodgers, I'll answer all these questions and more at this unique event.

About Me

Born and bred in the Black Country, I'm a proud family man with a 35-year career with Lloyds Bank behind me.

I was fortunate to undertake management roles within Retail, Commercial, Corporate and Private/International Private Banking, before formally retiring in May 2019.

The greatest privilege I had during my career came in the latter years where I was seconded to Business In The Community, one of the Prince of Wales charities, as a Business Connector for Dudley. This gave me a belief in and a passion for giving back and connecting others to improve the lives and well being of as many people as possible. I will always try to help anyone who asks.


I've assisted with many community projects, including social enterprises, and my favourite area is helping with the development of younger people. I've also been a founding Director of a Multi Academy Trust, Mentor to the CEO and I still mentor several people at different stages of their lives.

To find out more about what these roles involved, take a look at my LinkedIn profile.

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How I can help you

Whether you're just starting out in your career, looking for tailored business support or a motivational speaker for your next event, here's what I have to offer.


Personal Coaching / Mentoring

  • Gain personal belief, affirmation and confidence

  • Set goals while recognising your achievements to date

  • Strengthen your communication skills

  • Ace your interview technique

  • Identify your strengths

  • Become a master of time management 

Group/ Team Facilitation

  • Implement a Corporate Social Responsibility (CSR) strategy, with Third Sector engagement

  • Establish a values based culture

  • Improve interview styles

  • Build on your existing leadership, time management and networking skills

  • Develop world-class client relationships while maximising your business development

Public Speaking

  • Hear some life lessons from my career (and learn from the mistakes I've made along the way)

  • Get clued up on all things business, including start-ups, strategy and delivery of world-class customer service and business development.

  • Discover the key takeaways from my book 'Didn't Anyone Ever Tell You? It's All A Game!'

My book teaches
you how to:

Be the very best version of yourself

Play the game of life with full consciousness

Embrace and nurture your Unique Selling Point (USP)

Tell your story

Master the dark art of the interview

Build resilience, overcome adversity and develop 'bounce-back-ability'

Create a plan and a lasting legacy

What's included ...

Personal anecdotes and practical advice from my life and career (including how to learn from my mistakes)

A summary of ladders to climb and snakes – i.e. pitfalls – to avoid at the end of each chapter

Inspirational interviews and biographies from people with truly remarkable life stories

Latest News

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Myself with fellow author ambassador Jude Hayland, presenting customer service awards to the Matador team.

I'm one of Matador's 2022 Author Ambassadors

Writing my book was a lifetime ambition and Matador helped me to make that dream come true. That is why I am absolutely thrilled to have been asked by them to become one of their first Author Ambassadors. The role is to support prospective authors and existing ones to better understand the journey to write, achieve publication and everything else that is associated with getting their work out into the world. The team at Matador give such wonderful support and I am extremely proud to be a client of theirs. 

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